The “Expand Your Toolbox” series serves to introduce social media resources to organizations new to social media or desiring to expand their current strategy.
Twylah is an easy and effective tool that can be useful to organizations that use Twitter as a main part of their social media marketing strategy. Twylah organizes tweets according to topic and presents them in a visually engaging way. Topics are assigned by Twylah and based upon keywords within the tweets themselves. Beyond that, Twylah displays rich media content from the links within tweets. The results are clean and professional in appearance.
While it is still in beta, your organization can request an invitation.
Once you receive an invitation, it is possible to organize the topics that appear on your page.
In addition, Twylah offers an option to create a “Power Tweet.” Basically, this creates a special landing page for your tweet and directs twitter followers to it. The function that makes this so effective are the links to additional trending topics (right) and related posts (at the bottom).
Twylah boasts that the “Power Tweet” boosts engagement by 4000%. While this number is no doubt exaggerated and heavily dependent on the tweet content, Twylah’s interface has the potential to boost engagement significantly.
Finally, you can host your own Twylah page on your server. Create a subdomain (tweets.yourdomain.com) and follow the detailed instructions to set it up. After you are hosting your Twylah page, you can request instructions on how to customize the look of your page.
Some other resources include a bookmarklet and badges for your website.
Overall, Twylah is a very useful service that is easy to use and makes your tweets easy on the eyes!
Check out Looking Further on Twylah
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