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Expand Your Toolbox: Twylah
The “Expand Your Toolbox” series serves to introduce social media resources to organizations new to social media or desiring to expand their current strategy. Twylah is an easy and effective tool that can be useful to organizations that use Twitter as a main part of their social media marketing strategy. Twylah organizes tweets according [...]
Social Listening Strategy – Part 2: Social Mention
This video is an organization’s beginners guide to using Social Mention for their Social Listening Strategy. Businesses, personal brands, non-profits and churches should all use Social Mention for relevant topics. Listening and awareness of online conversations about your organization/brand is vital to responding appropriately. Social Mention Defines itself like this: Social Mention is a social [...]
Don’t Forget about LinkedIn
It isn’t uncommon for people to ask me, “What is that LinkedIn thing? Do I need one?” As businesses and nonprofit organizations have begun to seek the potential benefits of social media for their organization, they have reluctantly started creating social media profiles. Finding the right mix among several different platforms is necessary to a [...]
Should my business use Pinterest?
Could the latest social media addiction in women be the next marketing opportunity for small businesses? Although Pinterest began two years ago, the last few months have produced a 2,000% increase in pageviews (TechCrunch). This growth has not only raised eyebrows, but it has captured the screens of millions of viewers. With that punch, [...]
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